Beginning of the Journey
We were already promoting our educational English project
at the time the German website was launched. After carefully studying this niche, we discovered the great potential in Germany and developed a comprehensive strategy for our new project.Our Goals
The majority of our competitors weren't investing enough in SEO and advertising. Furthermore, blog articles were brief and uninformative. We decided to take an advantage of this opportunity and extend a helping hand to teachers by posting:
Step 1: Hypothesis Testing
- Educational product reviews;
- Lesson and classroom organization ideas;
- Advices on integrating technology in the classroom.
Hypothesis: Create a niche blog for teachers in Germany based on our experience with other projects, and monetize it through affiliate programs and contextual advertising.Strategy
We combine qualitative and quantitative data to develop an impactful content plan for informational queries. Based on our research we chose low-competitive keywords to attract the first organic leads.Content
We did an extensive keyword research to assess and prioritize the SEO opportunities and started building topical authority with content clusters in relevant key areas.